Product Launch Gantt Chart Template
Research → Development → QA → Beta → GA
What's included
This template comes pre-configured with 4 groups and 16 tasks — ready to customize.
Why this matters
When to choose this template
Choose this template when you are bringing a new product, major feature, or version to market and need to coordinate across engineering, QA, marketing, and sales enablement. It works for both B2B and B2C launches, from SaaS features to physical product releases.
Key considerations
Things to plan for before you start.
- 1Define your launch tier early: is this a Tier 1 launch (press, event, full campaign) or a Tier 3 launch (blog post, changelog)? The Gantt structure changes dramatically based on launch scale.
- 2Marketing asset production should start when engineering enters the hardening sprint, not after code complete. Waiting for 'final' screenshots means launching with no assets.
- 3Sales enablement (battle cards, demo scripts, pricing sheets) must be ready before launch day, not after. Your sales team will get customer questions on Day 1.
- 4QA cycles always take longer than planned. Build a minimum 2-week buffer between 'code complete' and 'launch day' — you will use every day of it.
- 5Beta/early access programs need a feedback loop built into the timeline. Budget time for analyzing beta feedback AND acting on it before GA.
- 6Documentation and help center content is the most commonly forgotten deliverable. It is invisible until a customer Googles your product and finds nothing.
Pro tips from experienced PMs
Hard-won advice to help you avoid expensive mistakes.
Common pitfalls to avoid
Mistakes that derail projects of this type.
Template at a glance
Everything you need to get started — already wired up.
Frequently asked
Is the Product Launch template free?
Yes. The Product Launch template is included in GANTT360°'s free plan. Create up to 3 charts for free with PNG export. For editable .pptx export and unlimited charts, upgrade to Pro at €12/month.
Can I customize this template?
Absolutely. Every element is editable — drag bars to change dates, add or remove tasks, rename groups, change colors with your own theme, and adjust milestones. The template is a starting point, not a locked layout.
What formats can I export to?
GANTT360° exports to editable PowerPoint (.pptx) with real shapes (not images), PDF (vector), and PNG. You can also generate a shareable link or embed the chart via iframe.
How far in advance should marketing start preparing?
Marketing should begin positioning and messaging work 6-8 weeks before launch, even if the product is still being built. Asset production (landing pages, videos, email sequences) should start 4 weeks before launch. The last 2 weeks should be about QA-ing the launch funnel, not creating new assets.
Should we do a beta before GA?
Almost always yes. A 2-4 week beta with 20-50 users surfaces usability issues, performance problems, and edge cases that internal testing misses. The key is to have a structured feedback process — not just 'let us know what you think' but specific tasks and a short survey.
How do we decide on a launch date?
Work backwards from three constraints: (1) engineering readiness with buffer, (2) market timing (avoid holidays, competitor launches, industry events), and (3) internal readiness (sales trained, support staffed). The launch date should be the latest of these three, not the earliest.
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